This book is an insightful and noteworthy guide to building successful brand stories for marketers and storytellers. The author introduces the process and techniques of story design thinking, together with templates for readers to create their own stories.

The author points out modern marketing issues and provides useful suggestions with case studies from the most influential companies nowadays. Moreover, it is important for companies to align their brand missions with brand stories and to promote their core values simultaneously. Therefore, the author advises storytellers to refine brand statements for better engagement with the audience when designing their stories.

Since customers are the key influencers to these companies, brand stories should illustrate the benefits of the products and services so as to motivate the audience emotionally. An inclusive and attractive story consists of universal truths that connect an audience of different backgrounds. When brand missions match customers’ personal values, this will arouse resonance among customers, making the brand missions individually relatable. Using universal truths in brand stories will strengthen the company’s branding as well as its long-term business growth and development.

Last but not least, this book includes some inspiring interviews with brand storytellers from the media, as well as the fashion, advertising and other industries. Their sharing of professional knowledge and personal experiences on brand storytelling is of utmost importance and high value.