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古時有「士農工商」的四業概念，現代人說「工字不出頭」。到底，創業是什麼一回事？自己當老闆就是為了得到尊嚴、社會地位和財富？在大家對當老闆趨之若鶩的當兒，大家必須清楚老闆的角色和責任。正如電影《蜘蛛人》的金句 ──「能力越大，責任越大」......
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This book is an insightful and noteworthy guide to building successful brand stories for marketers and storytellers. The author introduces the process and techniques of story design thinking, together with templates for readers to create their own stories...
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When discussing leadership, we often talk about authority and superiority. An ideal leader, like a superhero, is supposed to be powerful and fearless. Yet, Brené Brown, the author of the book, tells the story from another angle. A leader, in Brown’s definition...
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Work-life balance is important in our hectic life. In the light of society’s increasing attention on work-life balance, more employers have adopted a five-day work week to allow employees to enjoy two days off per week. However, not so many people...